About Us
Reginald D. Burke
National Scout | Event Director | Media Strategist
Founder – Bay Area Hoops LLC
Co-Founder – Make5 Media
Reginald D. Burke is a nationally respected voice in grassroots and elite basketball development. With over 25 years of experience evaluating talent, leading events, and telling the stories behind the players, Reggie’s i
Reginald D. Burke
National Scout | Event Director | Media Strategist
Founder – Bay Area Hoops LLC
Co-Founder – Make5 Media
Reginald D. Burke is a nationally respected voice in grassroots and elite basketball development. With over 25 years of experience evaluating talent, leading events, and telling the stories behind the players, Reggie’s influence extends from local gyms to national stages.
From Committee Member for the UC All American Games / NBPA Top 100 Camp, a National Scout for John Lucas Enterprises & Director of Future Elite All American Camps, he’s built a pipeline of trust with coaches, parents, and athletes nationwide. His media coverage includes events like the McDonald’s All-American Games, NCAA Women’s Final Fours, Team USA & Nike Hoop Summit.
Through Bay Area Hoops and Athledemix, Reggie helps athletes and families not only get seen but get ready.
Darnell “Tate” Johnson
Basketball Scout | Event Analyst | Media Contributor
Darnell “Tate” Johnson brings a sharp eye for talent and a powerful voice in amongst College Coaches. With years of experience scouting across national circuits, he’s a trusted evaluator for John Lucas Enterprises and major exposure events nationwide. Provided solid
Darnell “Tate” Johnson
Basketball Scout | Event Analyst | Media Contributor
Darnell “Tate” Johnson brings a sharp eye for talent and a powerful voice in amongst College Coaches. With years of experience scouting across national circuits, he’s a trusted evaluator for John Lucas Enterprises and major exposure events nationwide. Provided solid player selections for the NBPA Top 100 Camp and UC All American Games.
As a contributor to platforms like Make5Media and NBADraft.net, Tate is known for his in-depth write-ups that not only assess a player’s current level but forecast their future ceiling. His features are must-reads for parents, coaches, and recruiters.
Tate’s work through Athledemix helps families decode the noise and focus on what matters: development, decisions, and direction.
Greg Turner
Strategic Brand Builder | Operational Leader
Greg Turner has deep experience at the intersection of sports, business, and culture. As the founder of Dynamic Sports Collective (DSC), Greg brings over a decade of experience in branding, consulting, and strategic operations—helping athletes, entrepreneurs, and organizations eleva
Greg Turner
Strategic Brand Builder | Operational Leader
Greg Turner has deep experience at the intersection of sports, business, and culture. As the founder of Dynamic Sports Collective (DSC), Greg brings over a decade of experience in branding, consulting, and strategic operations—helping athletes, entrepreneurs, and organizations elevate their platforms with clarity and impact.
Armed with an Executive MBA and certifications in Global Sports Management and Strategy Execution, Greg’s work is grounded in business rigor and a deep understanding of the athlete and business development lifecycle. His approach is equal parts disciplined operator and creative strategist, helping clients turn raw potential into structured opportunity.
Greg blends strategic insight with tactical precision to deliver scalable solutions across athlete branding, NIL strategy, business consulting, and operational enablement.